Welcome to WorthyOnTheWeb
My mission is to help very small businesses with their online lives and unfortunately for lots of artisans and small independent retailers, harnessing the power of the internet can be a struggle.
It is widely accepted that being online is absolutely essential for any business in 2014, but unless you already have some tech knowledge, doing that can start to get confusing and expensive. Without an unlimited budget, it can be difficult to create a professional online presence that reflects your personal skills and business aspirations. It’s also easy to get into a situation where you make enquiries and people start talking about hosting packages, SEO integration, bandwidth, analytics and content management systems. If you find yourself questioning your need for a dedicated server, when you have no idea what a server is, then things have got out of hand. It’s not that it isn’t a valid question but if you nod politely and fake smile your way through these conversations, there is a danger that you will spend a lot of your money on things that don’t meet your needs. Nobody needs a stunning new online shop that they can’t add their products to, or dozens of social media accounts that they don’t have the time or inclination to maintain.
Here at WorthyOnTheWeb I’m here to talk in plain(ish) English about getting your business online. I’ll explain the key terms you need to know in order to decide what your business needs. This blog is aimed at those of you who need to know more about presenting yourselves online, without having to become a digital expert. It’s designed to teach you some of the basics that will hopefully stop you making expensive mistakes that can damage your business. I also hope that this will help you feel more confident when you have to approach web designers or other IT professionals. I’m here to help you understand the basics of what you need, if you decide that you’d like me to work with you, then that’s great too.